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Silvi Bertolissi, Italian-British Creative Lead & Art Director based in London.

Across two decades, I’ve led multidisciplinary teams and creative projects spanning Creative Direction, Art Direction, Design and Photography, with AI increasingly becoming part of my creative practice. I bring a craft-led approach and a distinctive perspective to work across tech, fashion, beauty, aviation, food and culture.

I had the previlege to work for global brands such as P&G, Unilever, J&J, Apple, Whiskas, PepsiCo, Chanel, L’Oréal, Volkswagen, and many others.

You can read more in my Bio, connect on LinkedIn or get in touch via Email. Also, here are some of my Food Photography projects. 

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Where Originality Takes Off

British Airways x Olympia

CHALLENGE
Launch British Airways' partnership with Olympia and The BRIT School as a champion of emerging talent. With no recognisable artists to drive awareness, the identity itself had to become the hero.
My task was to lead the art direction, the AI workflow integration and creative development, and oversee the development of the visual identity system for the campaign.

IDEA
Working in partnership with Uncommon Creative Studio, we developed the creative concept "Where Originality Takes Off" for British Airways at Olympia and brought it to life through Cloudscape, an AI-powered identity inspired by the belief that every original starts with their head in the clouds. Transforming each performance into a unique visual expression, Cloudscape took emerging artists on their own creative journey while reflecting British Airways' role in helping talent take off.

RESULTS
Delivered a scalable AI-powered identity that established a distinctive brand experience across all campaign assets.

Role: Creative lead in collaboration with Uncommon Creative Studio, London.

No one flies like her. 

British Airways backs Red Roses in Women's Rugby World Cup.

CHALLENGE
England's Red Roses are the world's number one rugby team, yet most people can't name a single player. British Airways wanted to help change that by creating a campaign that celebrated the players as individuals and built recognition ahead of the Women's Rugby World Cup.

IDEA
In collaboration with Uncommon Creative Studio, I created No One Flies Like Her, a bold campaign that put the players at the centre. Through striking photography, powerful typography and dynamic motion, we celebrated their individuality, confidence and strength across stadium screens, LEDs, programmes and digital campaign assets.

RESULTS
Delivered a scalable campaign identity across stadium screens, LEDs, match programmes, social media and digital assets. Created a flexible creative system that British Airways could roll out consistently throughout the Women's Rugby World Cup. Supported a campaign featured during a tournament that reached 1.1 billion social impressions, 147 million viewing hours, and a record-breaking 81,885 spectators at the final.

Role: Creative lead in collaboration with Uncommon Creative Studio, London.

Direct to

140 Destinations with British Airways

CHALLENGE
British Airways wanted to increase awareness of the scale of its global network, turning practical information about direct routes and flight frequency into something that felt inspiring rather than purely functional.

IDEA
The idea was to turn British Airways’ network into a visual invitation to the world. Each destination became the hero, captured through candid photography, unexpected perspectives, rich colour and tactile grain. Simple “Direct to…” messages delivered the proof, while a subtly placed aircraft became a recurring signature, linking every image back to British Airways without interrupting the sense of discovery.

RESULTS
A flexible system scaled across DOOH, digital and social, covering 140 destinations and 280 social assets. A Figma component system also automated production across 1:1 and 9:16 formats, helping maintain consistency while reducing repetitive design work.

Role: Creative lead in collaboration with Uncommon Creative Studio, London.

Take Half-Time to the Max.

A Pepsi MAX UK campaign featuring chef Big Zuu and Amazon Fresh.

Led a creator-led campaign with Big Zuu for Pepsi MAX, using football culture and food content to engage young UK audiences across social, content, commerce and sampling.

CHALLENGE
Pepsi MAX wanted to become the drink of choice for football fans while encouraging them to shop their match-day meals through Amazon Fresh. The challenge was to create a campaign that felt genuinely useful during the football experience and connected inspiration directly to purchase.

IDEA
A simple insight emerged: half-time isn't just a break in the game—it's when people decide what to eat. We translated that insight into a shoppable creative experience by partnering with Big Zuu and Twisted to create a series of fast, 15-minute match-day recipes that fans could cook during half-time. Every recipe was fully integrated with Amazon Fresh, allowing viewers to shop every ingredient instantly while making Pepsi MAX the hero of the experience. Throughout the project, I worked closely with strategists, account management, design technologists, production teams, and Amazon Fresh team to ensure every creative decision strengthened both the customer journey and the commercial objective.

RESULTS
10.5M UK Views
460,000+ visits to the recipe hub.
11,000+ Pepsi MAX sample redemptions.
99% positive sentiment.

Role: Senior Art Director
Culture · Football · Food

Out Fry 

As part of an outdoor and social campaign for OUTFRY in Paris, I led the art direction for a bold, culture-driven photoshoot designed to capture the energy, attitude and visual identity of the brand. Working from concept through to production, I shaped the overall visual direction, including the location, casting, styling, composition and on-set storytelling.

The aim was to create a distinctive series of images that felt authentic to Parisian street culture while remaining striking and impactful at OOH scale. I collaborated closely with the photographer, production team and talent throughout the shoot, ensuring each execution felt cohesive, culturally relevant and unmistakably OUTFRY.

Role: Art Direction, Creative Ideation, Production Oversight 
Culture · Food

The Sensory Journey.

Plantation collection by Michel Cluizel.

CHALLENGE
Michel Cluizel wanted to stand out in the premium chocolate market by creating a memorable brand experience that increased engagement across France.

IDEA
Transforming chocolate tasting into a multi-sensory journey through an interactive digital experience and an in-store tasting game, encouraging customers to discover the brand through sight, sound and taste.

RESULTS
260K platform visits, 12K guided tastings, 93% positive sentiment, and a 90% increase in social engagement, positioning Michel Cluizel as an experiential leader in the premium chocolate category.

Role: Creative Director
Photographer: A. di Paolo
Culture · FMCG · Award-winning: Cas d’Or du Digital - Grand Prix Stratégies · 2023 · France / UK 

Heartline App. 

Johnson & Johnson + Apple.

CHALLENGE
Millions of older adults are living with undiagnosed atrial fibrillation (AFib), one of the leading causes of stroke. The challenge was to encourage adults aged 65+ to participate in a large-scale digital health study by making complex clinical research feel simple, trustworthy and personal.

IDEA
The insight was simple: people are more willing to share something valuable when it's for someone they love. Rather than asking participants to join a medical study for themselves, we reframed participation as an act of care—sharing for the people who matter most. By using everyday technology such as iPhone and Apple Watch, the campaign transformed health data into something meaningful: a way to help advance research, improve early detection of AFib and protect future generations. As Art Director, I helped shape a warm, accessible visual language that made the experience feel human rather than clinical.

RESULTS
921K app sign-ups.
34K+ participants enrolled in the Heartline Study.
32,299 participants (94%) started the programme.
Helped establish one of the largest virtual digital health studies in the US.

Role: Art Direction · Product Design · Production Oversight 

Take your chance. Chanel.

The VyTA experience. 

360° brand reimagining, unifying a modern Italian restaurant & cocktail bar across Italy and London.

As part of a creative collaboration with Vyta, I was brought onboard as Creative Director to reimagine the brand’s visual identity, drawing from the rich elements of nature and the essence of authentic Italian style. The objective was to craft an immersive design direction across both print and digital platforms, capturing the vibrant spirit and sensory energy of the Vyta dining experience. Inspired by the natural elements of water, fire, land, and especially wheat, the creative concept laid the foundation for a refreshed and expressive brand presence.

Role: Creative Director · Production Oversight
Client: Retails Food

Full portfolio available upon request.   
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Silvi Bertolissi
Creative Director / Art Director

Selected Works  ·  Bio  ·   Photography  ·  AI 

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