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Silvi Bertolissi, Italian-British Creative Director & Art Director based in London💂
Across two decades, I’ve built a multidisciplinary creative practice spanning Creative Direction, Art Direction, Design and Photography, bringing a craft-led approach and a distinctive perspective to work across tech, fashion, beauty, aviation ✈️ , food and culture.
I had the previlege to work for global brands such as P&G, Unilever, J&J, Apple, Whiskas🐈, Pepsi, Chanel, L’Oréal, Volkswagen, and many others.
You can read about me in my Bio, reach out to me on LinkedIn or through my Email. Also, here are some of my Photography 📸 projects.
SELECTED
WORKS
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Where Originality Takes Off
British Airways x Olympia
Every emerging artist needs a runway to break barriers, find their audience, and elevate their profile. As a founding partner of Olympia, British Airways recognised that true support for the new generation means offering more than just inspiration, it requires providing a tangible, global stage. To truly champion British creative originality, the brand needed to act as a direct carrier for young talent, accelerating their progress and taking them further, faster.
Introducing Cloudscape: a platform where British Airways handed the keys to its entire launch campaign over to emerging Brit School talent. Rather than featuring young creators merely as subjects, BA empowered them as authors. By commissioning ten graduating artists to build the campaign’s visual universe, and pairing their art with a bespoke, ethically trained generative AI model, we transformed their original aesthetics into an infinite, responsive visual landscape where every output is watermarked and credited to its human source.
For the launch, Cloudscape dominates London's OOH, DOOH, social media, and all British Airways in-flight touchpoints. At Olympia, a 40-metre immersive installation hosts the infinite AI-generated world with the Brit School talents at the centre of the campaign.
Role: Creative lead in collaboration with Uncommon Creative Studio, London.
No one flies like her.
British Airways backs Red Roses in Women's Rugby World Cup.
Despite being ranked #1 in the world, England's Red Roses remain largely invisible to mainstream audiences, with 63% of rugby fans unable to name a single player. The problem isn't performance or passion; it's recognition.
In the lead-up to the Women's Rugby World Cup, British Airways partnered with the Red Roses to change that. The campaign celebrated the athletes on and off the pitch, telling their stories on their own terms, and spotlighting the individuality, skill and spirit that inspire the next generation.
The goal was to set them apart. To help them stand above everything.
Because women's rugby doesn't need fixing. It needs celebrating.
Role: Creative lead in collaboration with Uncommon Creative Studio, London.
Take Half-Time to the Max.
A Pepsi MAX UK campaign featuring chef Big Zuu and Amazon Fresh.
Pepsi MAX repositioned itself as the go-to drink for UK football fans aged 18–34 by embedding the brand directly into match-day rituals. Built around the insight that half-time is a key moment for quick, convenient meals, the “Better with Pepsi MAX” campaign paired curated recipes with seamless Amazon Fresh shopping and free samples, transforming passive viewing into an interactive experience. Spanning influencer content, TikTok, and targeted OOH, the campaign unified taste, accessibility, and engagement, shifting the brand from a sideline presence to an integral part of how fans watch football.
Role: Senior Art Director
Culture · Football · Digiday Winner · 2023 · UK
Results: 1.1 milion views
460K Hub Visits
99% Positive Sentiment
11K Samples Redeemed
Big Zuu TikTok +120%
Out Fry the Ordinary.
OutFry x Deliveroo.
Pepsi MAX repositioned itself as the go-to drink for UK football fans aged 18–34 by embedding the brand directly into match-day rituals. Built around the insight that half-time is a key moment for quick, convenient meals, the “Better with Pepsi MAX” campaign paired curated recipes with seamless Amazon Fresh shopping and free samples, transforming passive viewing into an interactive experience. Spanning influencer content, TikTok, and targeted OOH, the campaign unified taste, accessibility, and engagement, shifting the brand from a sideline presence to an integral part of how fans watch football.
Role: Senior Art Director
Culture · Football · Digiday Winner · 2023 · UK
The Sensory Journey.
Plantation collection by Michel Cluizel.
A cross-market campaign across the UK and France for Michel Cluizel reimagined chocolate as a structured, multi-sensory journey beyond simple consumption. Anchored by the interactive platform lessensduchocolat.com, the experience guided audiences through a step-by-step awakening of sight, sound, and taste, transforming how Plantation chocolates and Exclusifs bonbons are discovered. Deployed across digital, social, and in-store touchpoints, it elevated tasting into an immersive ritual, positioning the brand as an experiential leader in both markets. In-store, the experience was further gamified: customers were invited to guess the mystery chocolate marked with a question mark, with successful participants rewarded with a box of 50 chocolates, reinforcing engagement through playful discovery.
Role: Creative Director
Photographer: A. di Paolo
Culture · FMCG · Award-winning: Cas d’Or du Digital - Grand Prix Stratégies · 2023 · France / UK
Results: 260K platform visits
93% positive sentiment
12K guided tastings
+90% social engagement
Heartline App.
Johnson & Johnson + Apple.
The Heartline campaign, developed in collaboration with Apple and Johnson & Johnson, explored how everyday technology such as iPhone and Apple Watch could support earlier detection of atrial fibrillation (AFib) in adults aged 65 and over. The campaign framed participation in the study as a simple, meaningful way to contribute to advancing medical research, helping recruit thousands of users into one of the largest digital health studies of its kind. Through clear, accessible communication across product, digital, and informational touchpoints, it translated complex clinical research into an engaging public health initiative focused on early detection and better patient outcomes.
Role: Art Direction · Product Design · Production Oversight
Results: 921K app sign-ups, 34K+ enrolled, 32,299 (94%) started the program.
Take your chance. Chanel.
The VyTA experience.
360° brand reimagining, unifying a modern Italian restaurant & cocktail bar across Italy and London.
As part of a creative collaboration with Vyta, I was brought onboard as Creative Director to reimagine the brand’s visual identity, drawing from the rich elements of nature and the essence of authentic Italian style. The objective was to craft an immersive design direction across both print and digital platforms, capturing the vibrant spirit and sensory energy of the Vyta dining experience. Inspired by the natural elements of water, fire, land, and especially wheat, the creative concept laid the foundation for a refreshed and expressive brand presence.
Role: Creative Director · Production Oversight
Client: Retails Food
EXPERIENCE
British Airways, London
Amazon Ads, London
Prime Globe, London
Omnicom Health, London
Immediate Media, London
BBDO, Rome
Doers, Paris
CLIENTS
Chanel
Fendi
Adieu
Trousselier
La Maison du Caviar
Vynique
Aperol Spritz
L'Oréal
Oral B
Whiskas
Unilever
J&J + Apple
Samsung
Mercedes Smart
Volkswagen
England Rugby
ATP Tennis
MasterCard
CitiBank
AWARDS & PRESS
PM Society Awards '21
PM Society Awards '20
PM Society Awards '19
Epica
Grandprix
Mediastars
ADCICampaign Live UK
Graphis Journal
Lürzer's Archive
Ad Age
Ad Week
