Chanel. Chance Eau Tendre: #TakeYourChance

As Art Director, I led #TakeYourChance, a playful, digital-first campaign for Chanel Chance Eau Tendre that resonated with Gen Z values of authenticity and spontaneity. The concept centred on bespoke Chanel tarot cards, each representing a new possibility, brought to life through motion design and cinematic storytelling. The campaign film earned over 813,000 views, turning fragrance into a tool for self-expression.

Role: Art Direction · Visual Concept  · Production Oversight · Digital Design

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