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Bio

Oral-B iO10 x Alexa

Art directed the exclusive Oral-B iO + Alexa Echo Pop bundle launch for Amazon Italy. Created aspirational, tech-focussed content from motion to stills that elevated the iO10 beyond product specs, positioning it as a premium lifestyle product rather than just a toothbrush.
Launched across national TV, social media, and Amazon touchpoints in collaboration with P&G.

Role: Art Direction · Production Oversight · Digital Design
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Brandstore

Oral-B iO: Launch Campaign

Developed an unprecedented launch strategy for Oral-B's most advanced electric toothbrush. Proposed a €1M integrated campaign featuring a gamified online experience offering performance-based discounts, amplified across all media channels and brought to life through an eye-catching experiential pop-up store.
€300k investment · Interactive gamification · Multi-channel integration · Experiential retail activation

Role: Art Direction · Production Oversight · Digital Design
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