Pepsi MAX × Big Zuu: Max Your Mealtime

Pepsi wanted to demonstrate to customers how well their Pepsi MAX beverage pairs with the meals and bite sized snacks, thereby shifting consumer behaviour away from competitors and repositioning Pepsi as the preferred beverage for those looking to take meal time to the max. We teamed up with Pepsico, OMD, Twisted and Big Zuu to create some fast and delicious recipes. Aligning with the UEFA (Soccer) Champions League Semi-Finals and Final, setting out to maximise mealtimes by creating mouth-watering content to encourage football-loving audiences to create recipes that can be produced in 15-minutes or less! that of course are better together with Pepsi Max.

Role: Art Direction · Production Oversight · Digital Design

We created a customised brand store where viewers can explore and replicate their favourite recipes at home and then shop the ingredients directly from Amazon Fresh! as well as grab a free sample of Pepsi MAX.  Leveraging Twisted's brand guidelines and Pepsi's branding, we develpoed the look and feel that brought the story for our customer's. Huge social media psoting, UK sports and Metro ads all driving to the brandstore campaing we created on Amazon.