Women's Rugby World Cup 2025

I creatively directed the No One Flies Like Her campaign in collaboration with Uncommon Creative Studio London for British Airways, celebrating the Red Roses as national icons and true British originals. The campaign brought the team to life through striking, motion-captured black-and-white portraits with bold red accents, expressing their strength, identity, and cultural impact. Rolled out across OOH, social, and brand touchpoints, the campaign elevated the visibility of women’s sport, inspired future generations and delivered strong national coverage, increased engagement, and reinforced British Airways’ cultural relevance.

Role: Creative Lead · Art Direction · Production Oversight