The VyTA  experience

As part of a creative collaboration with Vyta, I was brought on as Art Director to reimagine the brand’s visual identity, drawing from the rich elements of nature and the essence of authentic Italian style. The objective was to craft an immersive design direction across both print and digital platforms, capturing the vibrant spirit and sensory energy of the Vyta dining experience. Inspired by the natural elements of water, fire, land, and especially wheat, the creative concept laid the foundation for a refreshed and expressive brand presence.

Role: Art Direction · Production Oversight · Digital Design